Trademarks: protecting an artist name
An artist's name is a brand, and a brand is protected by a trademark, not a copyright. Registering it stops someone else using the name, locks it down across merch and touring, and avoids the expensive forced rebrand that has hit plenty of acts who skipped this step. General education, not legal advice.
Trademark vs copyright
These protect different things and live at different offices. Copyright protects creative works – the songs and the recordings. A trademark protects a brand identifier – the artist or band name and logo – that tells the public who a product or performance comes from. A name itself can’t be copyrighted; the route to protecting an artist name is a trademark, registered with the US Patent and Trademark Office (the USPTO), not the Copyright Office.
Why register
You get some rights just from using a name in commerce – but they’re limited to the area where you actually operate and harder to enforce. Federal registration adds a lot: a legal presumption that you own the name, nationwide rights, the right to use the ® symbol, the ability to sue in federal court, and even a way to have Customs block counterfeit merch at the border. In plain terms, registration is what lets you stop another act using your name, secure the brand across touring and merch, and avoid a forced rebrand later.
How it works
- Search first. Before filing, check whether the name – or a confusingly similar one – is already taken, across the USPTO database, state records, and general use. Marks don’t have to be identical to conflict.
- File with the USPTO, in the right classes. For musicians that’s commonly Class 41 (live performance / entertainment), Class 9 (recordings), and Class 25 (clothing and merch).
- Use it in commerce. A trademark only sticks if the name is actually used to identify the act’s goods or services – on releases, merch, a tour. (For recordings specifically, you generally need to show the name across a series of different works, not just one album in multiple formats.)
Filing fees run a few hundred dollars per class and registration typically takes several months – check the USPTO’s current figures, since they change. One symbol note: you can use TM on an unregistered mark anytime, but ® only once the mark is actually registered.
The disputes that prove the point
The lesson is always the same: clear the name early. Lady Antebellum renamed to “Lady A” in 2020, only to collide with a blues singer who’d performed as Lady A for decades – a dispute that ended in dueling lawsuits and a settlement. Blink were forced to become Blink-182 after another band held the name; The Verve added the “The” to avoid a clash with Verve Records. Each was an avoidable, momentum-killing rebrand. The fix is cheap by comparison: search and register the name before you build a fanbase and a merch line around it.
Brand vs person
One last distinction. A trademark protects the brand – the name and logo. It doesn’t protect the person – their face, voice and persona; that’s the right of publicity (NIL). A serious artist usually wants both: a trademark on the name they perform under, and the likeness protections on themselves. (General education, not legal advice – a trademark attorney is worth it for the filing, especially the class selection.)
Common questions
- Can you copyright a band name?
- No. A name isn't a creative work, so it can't be copyrighted – copyright protects the songs and recordings. A name is a brand identifier, which is protected as a trademark. Different protection, different government office.
- Why should an artist trademark their name?
- To stop another act using a confusingly similar name, to lock down the brand across merch and touring, and to avoid an expensive forced rebrand after they've built a following. Federal registration gives nationwide rights, the ® symbol, and a much stronger position to enforce.
- What trademark classes do musicians need?
- Commonly three: Class 41 for live musical performance and entertainment services, Class 9 for recordings, and Class 25 for clothing and merch. The mark also has to actually be used in commerce to register.